Marketing

The Next Evolution

Marketing has always been an area, in every industry, in which the ability to evolve is essential. As your Client’s change, economies shift, and awareness increases so must your marketing strategy. This isn’t anything new and fortunes are spent trying to find the best way to reach out to Clients.

Most fail…

However, the reasons for their failures are quite simple. in the last decade the changes have been taking place exponentially faster with the introduction of smart phones, social networking, and wide spread internet access. Many of us are finding that the tried and true methods of the past are falling upon deaf ears, but we aren’t making the necessary changes to break through. Or in many cases we don’t know how.

Did you know?

• 42% of the US population (over the age of 21yrs of age) has a Smart phone
• 39% of Bloggers post opinions about products and services
• 90% of Consumers trust peer recommendations
• 12% trust advertisements

Social Media has made an impact on everything we do in today’s market. Four people per second sign up for Facebook, and one person per second joins LinkedIn. If you would like to see the power of Social Media in growing your business just look at the story of Gary Vaynerchuk. Gary grew his family business from $4 million to $50 million using social media.

Vaynerchuk found:

       1. $15,000 spent in Direct Mail = 200 New Customers
       2. $7,500 spent on a Billboard = 300 New Customers
       3. $0 spent on Twitter = 1,800 New Customers

Many companies have discovered that the traditional methods of advertising just don’t work anymore. The return on investment (ROI) just doesn’t work out the way it used to. Earlier this year Volkswagen spent close to $8 million to air their Darth Vadar meets the VW Passat advertisement. It received a saturation of around 17% of viewers (About 13 million viewers ). So, it cost them $8 Million to get 13 million viewers to stay tuned during their commercial. However, when they placed it on YouTube it has received 47 million views, and it cost them NOTHING.

It’s hard to beat that return on investment.

We’ve been in the mortgage industry a long time. We’ve been through the massive multi-faceted direct mail campaigns, post cards, door hangers, trade shows, radio spots, TV commercials, yellow page ads, email campaigns, and a million variations of all of these methods. We’ve had our share of success and failure. We’ve evolved and embrace the changes technology has provided us.

There isn’t a silver bullet strategy. You simply need to be involved in everything. You need to be sure your SEO is high and that you have the right networking activated to ensure your success.

Don’t worry…..we assume everyone needs some help getting things dialed in.

It’s for this reason that at Loan Simple we have an entire division devoted to helping you evolve your marketing. Whether or not you feel like you could just use a second set of eyes or you would like a complete overhaul we will be here to help. We don’t just send you off with a menu of stock flyers and cards you can order from a printer. We get involved and discuss your goals, your market, and develop a strategy for you to effectively get there.

Up here in Loan Simple Mission Control we’re tirelessly hunting for the most effective ways to reach out to our Client’s. We leave no stone unturned, and there is no avenue we don’t explore.

If you’re on the cutting edge of marketing, then you’ll fit right in at Loan Simple. If you’re a little behind….Well, we will get you up to speed in no time at all.